How Kroger Evolved From Individual Theory to Collective Certainty

Hear how Kroger worked with Analytic Partners to:

• Develop the right measurement program to take a business culture from “I think” to “we know”

• Improve marketing decision-making in real time

• Establish a test-and-learn mindset that has proven to be critical to success

Recorded for AdAge's Publisher Panel Series 2021

"It's not just the insights we are getting from [Commercial Mix Analytics] but the partnership with Analytic Partners that are now the anchor to Kroger's expanded learning ecosystem.

And I keep thinking about it in terms of: How do we go from "I think...", which is individual people in the organization having a thought about what's working and what's not, to "we know." And it's really this partnership with Analytic Partners where we've been able to progress on that journey to "we know..." that's been so powerful. 

Sarah Landsman

VP of Marketing

Mike Menkes
Senior Vice President,
Analytic Partners

Sarah Landsman
Vice President of Marketing,
Kroger

WHITEPAPER
Commercial Analytics: Measurement Evolved

Kroger moved from individual theories about marketing performance to collective knowledge - creating a common understanding of success and failure, and a path forward that was easy to buy into. They did this with Commercial Analytics.

Find out more about this modern marketing measurement methodology, and why it is becoming relied upon by growth-minded marketers.